When did McDonald's begin serving breakfast all day?

McDonald's began serving breakfast all day in 2015. This decision was part of a strategic move to attract more customers and compete effectively with other fast-food chains that offered all-day breakfast options. By expanding their breakfast menu availability, McDonald's tapped into consumer demand for breakfast items at any time of the day, which contributed to increased sales and customer satisfaction. The introduction of all-day breakfast included popular items such as Egg McMuffins and pancakes, encouraging more patrons to visit during non-traditional breakfast hours. This change was well-received and marked a significant shift in McDonald's service offerings.