What was the first McDonald’s restaurant feature?

The first McDonald’s restaurant feature was the self-service menu, which significantly changed the fast-food industry. This concept allowed customers to directly choose and pay for their items from a menu displayed on the wall, streamlining the ordering process and increasing efficiency. The self-service model empowered customers by giving them control over their meal selections, which was a novel approach at the time.

This innovation laid the foundation for the fast-food experience, making it quicker and more accessible. The self-service menu concept was pivotal in setting McDonald's apart from traditional dining where customers would usually wait to be served by a waiter. It not only facilitated faster turnover of customers but also emphasized convenience, an aspect that has remained central to McDonald's operations.