What unique item did McDonald's introduce in Asian countries?

McDonald's introduced rice burgers in Asian countries as a unique item that reflects local culinary preferences and practices. The concept of using rice as the base for a hamburger instead of a traditional bread bun aligns with the dietary habits and tastes prevalent in many Asian cultures, where rice is a staple food. This adaptation showcases McDonald's strategy of localizing its menu to cater to specific markets, allowing the fast-food chain to engage with regional customers more effectively. By offering a product that resonates with local traditions, McDonald's not only enhances its appeal but also differentiates itself in the competitive fast-food landscape within Asia. This approach emphasizes cultural sensitivity and innovation in fast food offerings.