What type of meals does McDonald's focus on for their value menu?

McDonald's value menu primarily emphasizes affordable and portion-controlled selections. This approach reflects the brand's commitment to providing accessible meal options that cater to a wide range of customers looking for budget-friendly choices. The items on the value menu typically include popular items like burgers, fries, and beverages that are priced lower than standard menu offerings without significantly compromising taste or quality.

By focusing on affordability, McDonald's ensures that customers can enjoy a satisfying meal at a reasonable price point, which appeals to families, students, and those looking for quick yet economical dining solutions. This strategy also helps McDonald's compete effectively in the fast-food market, where price sensitivity is often a significant factor in consumer decision-making.