What type of marketing does McDonald's primarily use to target families?

Television commercials are a powerful marketing tool that McDonald's primarily utilizes to target families. This medium allows for dynamic storytelling and the creative presentation of their menu options, emphasizing family-oriented products and promotions. Television has historically been a staple for reaching a broad audience, and McDonald's often uses it to showcase advertisements that highlight family meal deals, children's menus, and promotions like Happy Meals, which appeal to both kids and their parents.

Television commercials can effectively convey emotions through engaging visuals, music, and narratives that resonate with family values. This medium also has the potential to reach a wide demographic, ensuring that McDonald's advertisements are seen by many households, thereby reinforcing the brand's presence as a family-friendly dining option. While other marketing strategies like social media campaigns and event sponsorships also play roles in their overall marketing strategy, television commercials remain a cornerstone of their approach to engage families.