What is the main reason McDonald's uses Ronald McDonald in their marketing?

Ronald McDonald is an integral part of McDonald's marketing strategy primarily because he is designed to appeal to children. As a friendly, colorful character, Ronald captures the imagination and attention of young audiences. By using a mascot that children find relatable and entertaining, McDonald's successfully fosters a sense of excitement and enjoyment around its brand and products. This strategy connects with families, encouraging parents to bring their children to McDonald's for a fun dining experience. The association of Ronald McDonald with playfulness and happiness solidifies his role as a marketing tool aimed specifically at a younger demographic, ultimately driving brand loyalty from childhood into adulthood.