What is the focus of McDonald's "Happy Meal" program?

The focus of McDonald's "Happy Meal" program is centered around offering kids' meals that come with toys. This initiative was designed to appeal to children and enhance their dining experience by combining meals with fun toys, often toys that are themed after popular movies, TV shows, or characters that are popular with children. The concept is to create an engaging and enjoyable experience for kids, encouraging them to eat at McDonald's while also providing a playful element that resonates with their interests. This strategy has not only made the Happy Meal a staple offering for families but has also contributed to brand loyalty among younger customers.