What is McDonald's mascot often used for promotional events?

The mascot primarily used for promotional events at McDonald's is Ronald McDonald. This character has been the face of McDonald's for many years, serving as an ambassador for the brand. Ronald McDonald is recognized worldwide and is often featured in television commercials, charitable events, and community programs. His cheerful personality and colorful appearance appeal to children and families, aligning perfectly with McDonald's strategy to create a welcoming atmosphere for their young customers.

While Grimace, The Fry Guy, and Mayor McCheese are all memorable characters associated with McDonald's, they do not play as central a role in promotional activities as Ronald does. Grimace is often seen in advertisements but serves more as a supporting character rather than the main figurehead of brand promotions. The Fry Guy and Mayor McCheese have also been part of McDonald's marketing campaigns historically but have not maintained ongoing prominence in contemporary promotional events.