What iconic character represents McDonald's?

The iconic character that represents McDonald's is Ronald McDonald. He has been the face of the brand since the 1960s and embodies McDonald's values of fun, family, and community. Ronald McDonald serves as a friendly and approachable mascot, helping to create a positive image for the fast-food chain. His colorful attire and jovial personality have made him a recognizable figure not only in commercials but also in various promotional events and charitable activities, particularly through the Ronald McDonald House Charities, which support families with sick children. This deep connection with community initiatives further solidifies his role as not just a mascot, but an integral part of the brand's identity.