What focus area has McDonald's enhanced in recent years to reach health-conscious consumers?

In recent years, McDonald's has made significant strides in enhancing healthier menu options to cater to the growing demographic of health-conscious consumers. This focus reflects a broader trend in the fast-food industry, where customers are increasingly prioritizing nutrition and the quality of the food they consume.

By introducing items such as salads, fruit smoothies, and wraps, McDonald's aims to offer choices that align with the dietary preferences and health goals of their customers. Moreover, the company has worked on improving the nutritional profiles of existing menu items by reducing calories, sodium, and unhealthy fats. This commitment not only helps attract health-conscious diners but also positions McDonald's as a more responsible provider in the fast-food market, contributing to an overall positive perception of the brand among consumers who are looking to make healthier eating choices.