What does McDonald’s use to communicate its sustainability efforts externally?

McDonald's utilizes an annual sustainability report as a key tool to communicate its sustainability efforts externally. This report serves as a formal document that outlines the company's goals, progress, and challenges related to environmental and social governance. By publishing this comprehensive report, McDonald's is able to provide detailed insights into its sustainability initiatives, such as reducing greenhouse gas emissions, sustainable sourcing, and waste reduction practices.

The annual sustainability report is significant because it is made publicly available, allowing stakeholders, including customers, investors, and advocacy groups, to access reliable and structured information. This transparency builds trust and showcases the company's commitment to responsible business practices, making it a critical aspect of McDonald's communication strategy on sustainability.

While social media updates, employee newsletters, and franchisee meetings may contribute to internal communication and engagement, they do not provide the same level of structured reporting or public accessibility as the annual sustainability report.