What aspect of its menu does McDonald's focus on to appeal to health-conscious consumers?

McDonald's has increasingly focused on reducing calorie content in certain menu items to appeal to health-conscious consumers. By streamlining recipes and using lower-calorie ingredients or preparation methods, McDonald's aims to create options that align with dietary preferences emphasizing lower calorie counts. This approach addresses growing consumer concerns about nutrition and weight management, making it possible for customers to enjoy fast food without compromising their health goals.

While the inclusion of larger portion sizes, organic ingredients, or an increase in vegetarian options might also attract some health-focused individuals, reducing calorie content directly addresses the ongoing shift towards healthier eating habits and aligns with public health recommendations, making it a well-targeted strategy for McDonald's.