In response to a report of negative social media comments, how should you proceed to protect the crew member's interests?

Providing support and reporting the concern is the most appropriate way to proceed when addressing negative social media comments related to a crew member. This approach prioritizes the well-being and interests of the crew member by acknowledging their experience and offering assistance during a potentially distressing situation. It also helps ensure that the matter is addressed at an appropriate level within management, allowing for a formal response to mitigate any further issues or misunderstandings.

By taking this approach, management can also explore the context of the comments and whether they reflect broader concerns affecting the workplace. Offering support reassures the crew member that their feelings are valid and that they have a channel for resolution that does not place blame on them for the situation. This fosters a positive work environment and reinforces the company's commitment to protecting its employees from online harassment or negative commentary.