How does McDonald’s keep track of customer feedback?

McDonald's keeps track of customer feedback primarily through surveys and social media engagement. This method allows them to gather a wide range of opinions and insights from their customers efficiently. Surveys often provide structured questions that help the company understand customer satisfaction, preferences, and areas for improvement. Meanwhile, social media offers a platform for customers to share their experiences, both positive and negative, in real-time. By actively monitoring these channels, McDonald's can respond to customer needs promptly and adjust their strategies based on direct feedback.

Other methods like monthly focus groups or direct customer service interactions provide valuable insights but may not capture the breadth of feedback that surveys and social media do. Relying solely on customer complaints would limit their understanding to only negative experiences, which would not give a full picture of customer sentiment. Therefore, using surveys and social media engagement allows for a more comprehensive view of customer feedback.