How does McDonald's adapt its menu for global markets?

McDonald's adapts its menu for global markets primarily by offering region-specific flavors. This strategy allows the brand to cater to local tastes and cultural preferences, which can significantly vary from one region to another. For instance, in India, McDonald's serves a range of vegetarian options and items like the McAloo Tikki, which align with local dietary customs and preferences. Similarly, in other countries, they may incorporate local ingredients or flavors, such as teriyaki burgers in Japan or McFlurries with unique local ingredients.

This approach not only enhances customer satisfaction by providing familiar flavors but also strengthens the brand's connection with local communities. It allows McDonald’s to be relevant and appealing to various customer segments across diverse markets. By focusing on these regional adaptations, McDonald’s can successfully navigate the complexities of international markets while maintaining its global brand identity.